the blog contains information about what hardware ldnget up to and what we find inspiring.
hardstyle
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NEW BEHIND THE SCENES PICTURES FROM THE MOST RECENT HARDWARE LDN SHOOT. THIS SHOOT TAKES SKATER GIRLS AND BALLERINA BABES TO THE STREETS OF LONDON.      Shoot by the super talented photographer Daniel Hack www.danielgrahamhack.com
Modeles Instagrams @katieeyo @apple_be_like and @hollymaeldn @katie_robinson9 PICS COMING SOON!!  TRUE BRITISH BRAND UNDERGROUND IS NOW STOCKING HARDWARE LDN IN THE SOHO STORE. UNDERGROUND BRAND HAS EVOLVED TO REPRESENT THE INDEPENDANT, EDGY ATTITUDE OF LONDON SO DOES HARDWARE LDN.   BOTH BRANDS DRAW INSPIRATION FROM DIFFERENT BRITISH SUBCULTURES WHETHER IT IS THE PUNKS, SKATERS OR ROCKERS.    DOPE CREEPERS, SNEAKERS, WINKLEPICKERS AND STEEL CAP SHOES WOULD PERFECTLY COMPLETE A HARDWARE LDN OUTFIT. SO IF YOU'RE PASSING THROUGH SOHO POP INTO THE STORE 8 Berwick Street, SOHO #LONDONSTYLE SUPER HOT NEW OUTFIT'S HAVE ARRIVED  JUST IN TIME FOR THE FESTIVE SEASON #HARDGIRLSWEAR #JUNGLEFEVER         #HARDGIRLSWEAR
Off the Rails Magazine shoot by the amazing Kim Jobson. SO PROUD to be featured in this dope magazine, NEW SHOOTS coming soon. True London style with this two pieces gold velvet tracksuit. #HARDWARELDNSTYLE KEEP CALM & CHILL, YOU'RE IN GOLD BABE  We are HUGE fans of this pics from Off the Rails Young and Wild and Free Check the Magazine here www.offtherailsmag.com The amazing Riya Hollings shot the PEACE and Money collection for Mixmag. She is not only an amazing photographer but also at the head of Love Your Life, a platform for the artists to express themselves in a way conventional agencies don't. Such an inspirational woman, So proud to work with her! Keep updated, new cool collabs are coming! Pictures featuring the Gold tracksuit   Girls, girls, girls - Boys, boys, boys the new WHITE CAMO T-SHIRT LOGO has arrived ! White one for the innocent day   Bad boys and girls in Black version As Soho welcomes London Fashion week for the first time, JOIN US at Underground's store in Berwick Street for a pre-LFW party and the launch of the new JUNGLE range on September 17th. ---~> introducing another guest brand to the store in the shape of HARDWARE LDN!!
   
 THE MARTINEZ BROTHERS SEEN ROCKING THE HARDWARE LDN SUNGLASSES, WHILE THEY PLAY AT PARADISE VILLA PARTY IN IBIZA!!   IF YOU DONT ALREADY KNOW THESE BABES!! CHECK THE LINK BELOW TO SEE THEM IN ACTION. THERE HOT ENOUGH AND TALENTED ENOUGH TO MAKE ANY GIRL SCREAM!!!   DESIGNER & FOUNDER OF HARDWARE LDN "Her entrepreneurial spirit, passion and originality has made her recognisably a future leader in her field, and as such – alongside the likes of photographer Humza Deas, chef Michael Vottagio and stylist Violetta Kassapi (among many others) – she jumped at the chance to become an ambassador for Supra's Always On The Run campaign." QUOTE ROBERT FOSTER (VICE MAGAZINE) HARDWARE LDN INSPIRATION POST.   Alexander McQueen’s Exhibition has broken the Victoria & Albert Museum’s attendance records with over 480.000 visitors in 5 months. This Incredible show called ‘’Savage Beauty” was already fully booked from the very first week and had to remain open all night for the final two weeks due to the unstoppable affluence of interested people. The Exhibition has been popular, not only for fashion industry professionals but it has been considered one of the most viewed shows of all time. Not only to the relevance of the designer for the fashion industry himself, but also due to the unique pieces exposed at the show, including a skirt made from plywood and a dress of razor clams. ”All the time I knew Lee (Alexander MCQ nickname), I don’t think he wore anything worth more than £30 , ever.’’ Ex- boyfriend Andrew Groves    The model and DJ @SITABELLAN in the BBHMM rihanna's new video. BBHMM video, check this out. Stylist @LAURAVANDALL   Live from the stage @wildlife festival Wu- Tang Clan member Ghostface killah step out on stage in the #hardwareldn snakeskin #snapback. while the legend U-God hangs with #Hardwareldn designer #JessicaHorwell back stage in the Velvet house lounge.   Hardware LDN has been chosen to create a collection for Ora's dancers for UK festivals including BBC Radio 1's Big Weekend, Capital Summer Time Ball and Wireless. Hardware LDN designer Jessica Horwell was given the brief of black and white, by Rita Ora stylist Kyle De Volle. This is how it came out, using pieces that were from previous collections, others from up and coming and some tailored stage pieces for the shows. Exciting news is there is more dope Hardware LDN pieces to be added so keep your eyes peeled for those pieces!! 'HARDWARE LDN IS MORE THAN A FASHION BRAND, IT'S A LIFESTYLE BRAND' -READ MORE ABOUT HARDWARE STYLE AT TEN BY ROSIE BLOG. HARDWARE LDN EMBARKED ON A MISSION IN WEST HOLLYWOOD TO SHOOT THE NEW SEASON SNAPBACK HATS. CHECK OUT THE LAID-BACK STREET STYLE BELOW! THESE HATS WERE DESIGNED BY HARDWARE LDN AND DISTRIBUTED OVER ASIA BY HATER HATS. CREDITS: PHOTOGRAPHY | Palma Wright @haterboy2 MODELS: Rob Life and Branch Olive |
AuthorHARDWARE LDN IS A LONDON BASED STREET WEAR BRAND ESTABLISHED IN 2012 BY BORN AND BRED LONDON GIRL JESSICA HORWELL. Archives
December 2015
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