the blog contains information about what hardware ldnget up to and what we find inspiring.
NEW BEHIND THE SCENES PICTURES FROM THE MOST RECENT HARDWARE LDN SHOOT.
THIS SHOOT TAKES SKATER GIRLS AND BALLERINA BABES TO THE STREETS OF LONDON.
Shoot by the super talented photographer Daniel Hack www.danielgrahamhack.com
@katieeyo @apple_be_like and @hollymaeldn @katie_robinson9
PICS COMING SOON!!
TRUE BRITISH BRAND UNDERGROUND IS NOW STOCKING HARDWARE LDN IN THE SOHO STORE.
UNDERGROUND BRAND HAS EVOLVED TO REPRESENT THE INDEPENDANT, EDGY ATTITUDE OF LONDON SO DOES HARDWARE LDN.
BOTH BRANDS DRAW INSPIRATION FROM DIFFERENT BRITISH SUBCULTURES WHETHER IT IS THE PUNKS, SKATERS OR ROCKERS.
DOPE CREEPERS, SNEAKERS, WINKLEPICKERS AND STEEL CAP SHOES WOULD PERFECTLY COMPLETE A HARDWARE LDN OUTFIT.
SO IF YOU'RE PASSING THROUGH SOHO POP INTO THE STORE
8 Berwick Street, SOHO
SUPER HOT NEW OUTFIT'S HAVE ARRIVED
JUST IN TIME FOR THE FESTIVE SEASON
Off the Rails Magazine shoot by the amazing Kim Jobson.
SO PROUD to be featured in this dope magazine, NEW SHOOTS coming soon.
True London style with this two pieces gold velvet tracksuit.
KEEP CALM & CHILL, YOU'RE IN GOLD BABE
We are HUGE fans of this pics from Off the Rails
Young and Wild and Free
Check the Magazine here www.offtherailsmag.com
The amazing Riya Hollings shot the PEACE and Money collection for Mixmag.
She is not only an amazing photographer but also at the head of Love Your Life, a platform for the artists to express themselves in a way conventional agencies don't. Such an inspirational woman, So proud to work with her!
Keep updated, new cool collabs are coming!
Pictures featuring the Gold tracksuit
Girls, girls, girls - Boys, boys, boys the new WHITE CAMO T-SHIRT LOGO has arrived !
White one for the innocent day
Bad boys and girls in Black version
As Soho welcomes London Fashion week for the first time, JOIN US at Underground's store in Berwick Street for a pre-LFW party and the launch of the new JUNGLE range on September 17th.
---~> introducing another guest brand to the store in the shape of HARDWARE LDN!!
THE MARTINEZ BROTHERS SEEN ROCKING THE HARDWARE LDN SUNGLASSES, WHILE THEY PLAY AT PARADISE VILLA PARTY IN IBIZA!!
IF YOU DONT ALREADY KNOW THESE BABES!! CHECK THE LINK BELOW TO SEE THEM IN ACTION.
THERE HOT ENOUGH AND TALENTED ENOUGH TO MAKE ANY GIRL SCREAM!!!
DESIGNER & FOUNDER OF HARDWARE LDN
"Her entrepreneurial spirit, passion and originality has made her recognisably a future leader in her field, and as such – alongside the likes of photographer Humza Deas, chef Michael Vottagio and stylist Violetta Kassapi (among many others) – she jumped at the chance to become an ambassador for Supra's Always On The Run campaign."
QUOTE ROBERT FOSTER (VICE MAGAZINE)
HARDWARE LDN INSPIRATION POST.
Alexander McQueen’s Exhibition has broken the Victoria & Albert Museum’s attendance records with over 480.000 visitors in 5 months.
This Incredible show called ‘’Savage Beauty” was already fully booked from the very first week and had to remain open all night for the final two weeks due to the unstoppable affluence of interested people.
The Exhibition has been popular, not only for fashion industry professionals but it has been considered one of the most viewed shows of all time. Not only to the relevance of the designer for the fashion industry himself, but also due to the unique pieces exposed at the show, including a skirt made from plywood and a dress of razor clams.
”All the time I knew Lee (Alexander MCQ nickname), I don’t think he wore anything worth more than £30 , ever.’’
Ex- boyfriend Andrew Groves
The model and DJ @SITABELLAN in the BBHMM rihanna's new video. BBHMM video, check this out.
HARDWARE LDN IS A LONDON BASED STREET WEAR BRAND ESTABLISHED IN 2012 BY BORN AND BRED LONDON GIRL JESSICA HORWELL.